B2B - B2C Custom PriceWholesale & B2B
Give trade customers their negotiated discount on your whole catalogue or selected collections, without a separate store.
Customer-specific pricing for Shopify
The right price for every customer, automatically
Pick the customers, pick the products, set the price. Logged-in customers pay their price at checkout and see it on your storefront.
- Free plan available
- 14-day free trial on paid plans
- Built on Shopify Functions
Who it's for
One app, every kind of special price
Whenever a group of customers should pay something other than the public price, a price rule takes care of it.
VIP & loyalty
Reward your best customers with a permanent discount that shows up the moment they log in.
Partners & resellers
Tag partner accounts and give them their own price list on the products they resell.
Staff & friends
Hand-pick employees or friends and give them a fixed amount or a percentage off.
How it works
Up and running in minutes
No code and no theme edits required.
- 1
Pick customers
Individual customers or a group, hand-picked or by customer tag.
- 2
Pick products and set the price
All products, specific products, collections or product groups. A percentage or amount off.
- 3
Activate
Turn on the discount and the app embed. Customers see their price as soon as they log in.
Features
Everything you need for customer pricing
No discount codes to share and no separate stores to maintain. Customers simply log in and see their price.
Customer groups
Hand-pick customers or group them by tag (vip, wholesale, gold) and reuse the group in any rule.
Individual customers
Negotiated a special deal? Add a single customer to a rule and give them their own price.
Prices on your storefront
Logged-in customers see their price and a badge on product cards and product pages.
Products your way
All products, specific products, collections, or your own product groups across collections.
Native checkout discount
Runs on Shopify Functions and combines with your other discounts when you want it to.
Multilingual
Available in English, Turkish, Dutch, German and French.
Pricing
Simple, transparent pricing
Start for free. Upgrade when you need more — every paid plan includes a 14-day free trial.
Free
For trying it out with a couple of price rules.
Free
Free forever
Start for free- Up to 2 active price rules
- Customer groups (hand-picked or by tag)
- Product groups and collections
- Percentage or amount off at checkout
- Combines with other discounts
- Customer prices on the storefront
- Priority support
Starter
For growing stores with several customer groups.
$7.99/ month
14-day free trial
Start 14-day free trial- Up to 5 active price rules
- Customer groups (hand-picked or by tag)
- Product groups and collections
- Percentage or amount off at checkout
- Combines with other discounts
- Customer prices on the storefront
- Priority support
Pro
For B2B and wholesale stores with many price lists.
$17.99/ month
14-day free trial
Start 14-day free trial- Unlimited price rules
- Customer groups (hand-picked or by tag)
- Product groups and collections
- Percentage or amount off at checkout
- Combines with other discounts
- Customer prices on the storefront
- Priority support
Prices in USD. Billed through your Shopify invoice. Cancel anytime.
FAQ
Frequently asked questions
Who receives a special price?
Only logged-in customers who are covered by a price rule, either directly or through a customer group. Guests and everyone else pay regular prices.
What if a customer matches several rules?
Only one price applies per product. Rules are applied in priority order, and the app warns you when you add a customer who is already in another rule so you can choose which one wins.
Does it work with my other discounts?
Yes. In Settings you decide whether customer prices combine with product, order and shipping discounts. Shopify only combines two discounts when both allow it, so check the other discount's combination settings too.
Can I use a fixed amount instead of a percentage?
Yes. Each rule can take a percentage off or a fixed amount off every unit, in your store currency.
Why don't I see customer prices on my storefront?
Make sure the app embed is turned on in your theme editor, that you're on the Starter or Pro plan, and that you're logged in as a customer who is covered by a rule.
Does it slow down my store?
No. Checkout prices run inside Shopify Functions, and storefront prices load asynchronously after the page has rendered.
Which languages are supported?
The app is available in English, Turkish, Dutch, German and French.
What happens to my data if I uninstall?
Shopify removes the app's discount automatically. Your sessions are deleted immediately and all remaining store data within 48 hours.
Still have a question?Visit the support page
Ready to reward your best customers?
Install in minutes. Free plan available, 14-day free trial on paid plans.